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Richard Gonzalez, Ph.D

  • Professor of Psychology, Statistics and Marketing
  • Research Professor, CHGD
  • Director, Biosocial Methods Collaborative
  • Department of Psychology
    3243 East Hall

  • gonzo@umich.edu

Profile

My research interests are in judgment and decision making broadly defined. I study both normative and descriptive decision making using a variety of techniques including mathematical modeling, surveys, field observations, and experimental lab studies. I’ve recently extended my decision making research to applied settings in product design and medical decision making. I also do research in applied statistics, which can be construed as a form of decision making. Methodological contributions include analysis of dyadic and longitudinal data as well as new developments in analytic models that combine biological and behavioral processes.

Gonzo Lab

Biosocial Methods Collaborative 

Department of Psychology Faculty Page