Richard Gonzalez, Ph.D
- Amos N. Tversky Professor of Psychology and Statistics, LSA
- Director, Bio-Social Methods Collaborative, Institute for Social Research
Department of Psychology
3243 East Hall, 525 E. University
Ann Arbor, MI 48109-1109
My research interests are in judgment and decision making broadly defined. I study both normative and descriptive decision making using a variety of techniques including mathematical modeling, surveys, field observations, and experimental lab studies. I’ve recently extended my decision making research to applied settings in product design and medical decision making. I also do research in applied statistics, which can be construed as a form of decision making. Methodological contributions include analysis of dyadic and longitudinal data as well as new developments in analytic models that combine biological and behavioral processes.