Richard Gonzalez, Ph.D
- Professor of Psychology, Statistics and Marketing
- Research Professor, CHGD
- Director, Biosocial Methods Collaborative
Department of Psychology
3243 East Hall
My research interests are in judgment and decision making broadly defined. I study both normative and descriptive decision making using a variety of techniques including mathematical modeling, surveys, field observations, and experimental lab studies. I’ve recently extended my decision making research to applied settings in product design and medical decision making. I also do research in applied statistics, which can be construed as a form of decision making. Methodological contributions include analysis of dyadic and longitudinal data as well as new developments in analytic models that combine biological and behavioral processes.